![]() ![]() Why do We Need Ideation in Design Thinking? Get obvious solutions out of your heads, and drive your team beyond them. Step beyond the obvious solutions and therefore increase the innovation potential of your solution.īring together perspectives and strengths of your team members.Ĭreate volume and variety in your innovation options. ![]() – d.school, An Introduction to Design Thinking PROCESS GUIDE Ideation Will Help You:Īsk the right questions and innovate with a strong focus on your users, their needs, and your insights about them. Ideation provides both the fuel and also the source material for building prototypes and getting innovative solutions into the hands of your users.” Mentally it represents a process of ‘going wide’ in terms of concepts and outcomes. “Ideation is the mode of the design process in which you concentrate on idea generation. Ideation is often the most exciting stage in a Design Thinking project, because during Ideation, the aim is to generate a large quantity of ideas that the team can then filter and cut down into the best, most practical or most innovative ones in order to inspire new and better design solutions and products. In this article, we’ll teach you some processes and guidelines which will help you facilitate and prepare for productive, effective, innovative and fun ideation sessions. Although many people might have experienced a “brainstorming” session before, it is not easy to facilitate a truly fruitful ideation session. Ideation is also the third stage in the Design Thinking process. Ideation is the process where you generate ideas and solutions through sessions such as Sketching, Prototyping, Brainstorming, Brainwriting, Worst Possible Idea, and a wealth of other ideation techniques. ![]()
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